That's exactly what I dislike

(If would ask my opinion.)
This shiny attractive image keeps some information in it, like : come, take, this product is very important to you.
While it is not so.
That is how advertisement often works.
People buys some product, which is packed very nice.
The product itself might be nothing important, but its package and cost advertises that it is.
The result is : people buys that product, because it is "obviously" good, then tries it, then goes upset, because he understands that the thing he has bought ... ok, lets say it does what was written, but it has no such importantness that the people has imagined to himself.
In total :
More attractive advertisement is - more soon people will take it.
And more soon will find out that they don't need it so much, and that they were cheaten with advertisement.
Same you may see on the style of
DXX-Rebirth site : the product is good, yes (or relatively good

), but the brightness of style makes at once me think that someone is trying to cheat me and force me to take a low quality product.